Diadora

Diadora has been making shoes for athletes since 1948, born in the footwear heartland of Montebelluna in northern Italy. Over more than seventy years the brand has earned its reputation on the feet of champions — from tennis great Björn Borg to Formula 1 legend Ayrton Senna — building a name synonymous with Italian craftsmanship, clean design and that unmistakable V-shaped logo. It's a heritage rooted in doing things properly: quality materials, considered construction, and a sense of style that has kept Diadora relevant for generations of runners and sports fans alike.

Today Diadora balances that history with a renewed push into performance, drawing on decades of know-how to build running shoes for real miles as well as retro-inspired trainers made to be worn every day. Whether you're after a dependable shoe to log your training in or a sharp, Italian-made pair with genuine pedigree, the Diadora range brings craftsmanship and character to every step. Explore the collection below — and if you're not sure which model suits your stride, our in-store gait analysis (£40, with £20 back in shoe credit) will help you find the right fit.